Insta madness

insta madness
I’m a curious person. I love watching people! Some people might even call it staring. What they do, how they live, what they eat and what they wear.

It is one of the biggest reasons I fell in love with Instagram. Before I read a lot of blogs for this exact reason, but instagram is faster, easier, more real. It is a perfect place to get a small peak in someone’s life, get inspired, find new ideas and brands.

But. Yes there it is again. It has a downside too. It kills a lot of creativity and authenticity. The same style of photos, interiors, clothing everywhere. And the funny thing is when I step outside, into the ‘real world’, I almost never see these.

To me, the weirdest trend is broadcasting what you own. Especially us mothers. Toys, clothes, posters and so on. Post a cute #shelfie, a close up of your kids dresser (only the ‘must have’ brands in sight), or just your baby wearing them, laying on a probably beautiful blanket. And yes, I plead guilty to all of the above.

insta madness

So please don’t get me wrong. I love to see cute babies and I love nice clothes for my kids. I buy way too much and own a lot of these brands, toys etc myself. I’m no saint. It’s not that.

But I just keep wondering why people feel the need to share it like that. I don’t get it. Can’t we just let them wear it? Play with it? Hang it on a wall and let it be? I still notice it, still love it.

Insta madness tditw

Long story short (story of my life) my favorite accounts to follow are therefore the ones that stay true to themselves and allow me a peak in their day to day life, instead of showing me their latest buy.

Love to you all.

XM

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24 Comments

  1. Saarvdh April 2, 2015

    The funny thing is that that is the exact reason why i follow you and vy. Both of you were one of the first accounts I followed. Not the clothes our cuties are wearing, because IG is not high school.

    Reply
  2. Elisa April 2, 2015

    Spot on. Love your blog girls!

    Reply
  3. Susanne April 2, 2015

    My thoughts exactly! ;-)

    Reply
  4. Lonneke April 2, 2015

    Mooi!

    Reply
  5. Silvia April 2, 2015

    I totally agree. Instagram is a source of endless inspiration but at same time is responsible for the dumbest trends. Mums are always in lack of self-confidence therefore a perfect target. Luckily even the best dressed children act the same than the others and even if they have the most expensive toys they will keep playing with mud, sand and basically everything they can reach with their tiny dirty hands. Thank you for writing this!

    Reply
  6. Winnus April 3, 2015

    Can’t agree anymore!!!

    Reply
  7. eva April 3, 2015

    hm, i think it’s more difficult than that. it’s right, the problem starts when you let them wear it, play with it and afterwards post a pic of it on instagram. but i’m not sure if it’s better to share it like „see, what i have! it’s new and i’m proud of it!“ or to share it like „look at my pretty, healthy kids, my perfect life. and by the way, it is no problem for me to buy this little things like clothes, pictures, lamps and furniture you just can see in the background. you’re lucky to be one of my 49,2 k followers and to have a glance at it!“. do you understand my point? is it really more authentic what you describe? on the one hand, i found it really likable when you showed me your man, kneeing on your floor, building an ikea-shelf. and i still found it likable when you posted the completed shelf with your personal things in it afterwards because you were really happy about it. on the other hand, i also liked to see your daughter wearing very expensive clothes during her daily routines, even if i know that there are many people outside who couldn’t afford that stuff.
    i think it is just the way how you sell it to the people. and that is very interesting and very different to be found on ig. you are lucky that you can do both in a very nice way. in my opinion, most people don’t. hope you get me right!

    Reply
    • Madelon April 3, 2015

      Hi Eva! Thank you for your comment! I think I understand. I don’t think I agree though ;).

      Yes, of course it’s a form of showing what you have. But that’s the life(style) you choose. Some people choose to spend their money on a car, house, food, holidays. I choose to spend it on kids clothes. So they wear those while playing. It’s not the value that ‘bothers me’.

      I don’t know it all, I don’t say my way is the right way. Everybody is free to do as the please, buy and show the things the want.

      For me personally however, the fun part about instagram is to see all those things incorporated in a life. Not on a hanger.

      Reply
  8. Eva, Mama of Marla (2) April 4, 2015

    hi madelon,

    i’m absolutely sure that you’re not about to show me the value of the things you own. but i think that there are many women outside who follow your ig just because you’re showing your family surrounded by valuable things. they are crazy about everything you do – including your buys. because they can’t do it like that, even if they really would like to. they can’t do it for different reasons: maybe because they are no good photographers, maybe because they are not as funny and creative as you are, maybe because they live in a difficult relationship, maybe because they can’t afford and live the perfect family-in-a-house-with-garden-life as you do – toys, clothes and kids interior icluded.

    for me, this is the real downside of ig. in the case of mothers: comparing the best looking apartements/houses, the most creative interior ideas (…and you are absolutely right, ig is like a parallel universe. every apartement there looks the same, but none of my real friend’s apartements looks like that!), best dressed kids and husbands and, last but not least, the shining, young, adorable mothers themselves. some have it, some don’t. it’s a little bit like highschool. there are those who are on top. the others are watching them and trying be as good as the topsters are. but, surviving of the fittest, they’ll never get there.

    your ig is adorable, because it’s really natural, just as you are. in your photos you’re playing with brands like your kids with their toys, it’s kinda innocent, unblamable. they are shining like stars in the background of your photos, they’re there, looking good, as if it was the easiest thing to own them, to place them anywhere. others see those things in your pics and ask for the good looking stuff, the brand to be. they buy it immediately because they hope the buy could capture a little bit of your perfect life in theirs – at least they hope to capture it in their ig’s. that’s how it comes to the phenomenon you criticize: mothers/women broadcasting not their life, not what they love and what they do. they are broadcasting things, their „latest buys“. if there are children in their photos, they take only accesory parts, sitting between eames chairs, in front of tellkiddo-prints, wearing cissywears. the things become more important than the children. and what works in your photographs doesn’t work here, because something’s missing. maybe it’s love and esteem of ourselves.

    Reply
  9. Eva, Mama of Marla (2) April 4, 2015

    i’m sure that you’re not about to show me the value of the things you own. but i think that there are many women outside who follow your ig just because you’re showing your family surrounded by valuable things. they are crazy about everything you do – including your buys. because they can’t do it like that, even if they really would like to. they can’t do it for different reasons: maybe because they are no good photographers, maybe because they are not as funny and creative as you are, maybe because they live in a difficult relationship, maybe because they can’t afford and live the perfect family-in-a-house-with-garden-life as you do – toys, clothes and kids interior icluded.

    for me, this is the real downside of ig. in the case of mothers: comparing the best looking apartements/houses, the most creative interior ideas (…and you are absolutely right, ig is like a parallel universe. every apartement there looks the same, but none of my real friend’s apartemnets looks like that!), best dressed kids and husbands and, last but not least, the shining, young, adorable mothers themselves. some have it, some don’t. it’s a little bit like highschool. there are those who are on top. the others are watching them and trying be as good as the top ones are. but, surviving of the fittest, they’ll never get there.

    your ig is adorable, because it’s really natural, just as you are. in your photos you’re playing with brands like your kids with their toys, it’s kinda innocent, unblamable. they are shining like stars in the background of your photos, they’re there, looking good, as if it was the easiest thing to own them, to place them anywhere. others see those things in your pics and ask for the good looking stuff, the brand to be. they buy it immediately because they hope the buy could capture a little bit of your perfect life in theirs – at least they hope to capture it in their ig’s. that’s how it comes to the phenomenon you criticize: mothers/women broadcasting not their life, not what they love and what they do. they are broadcasting things, their „latest buys“ instead. if there are children in their photos, they take only accesory parts, sitting between eames chairs, in front of tellkiddo-prints, wearing cissywears. the things become more important than the children. and what works in your photographs doesn’t work here, because something’s missing. maybe it’s love and esteem of the photographers amongst themselves?

    Reply
    • Madelon April 6, 2015

      I get that. And agree! Grass is always greener on the other side and the other side is in your face all the time on IG. I get that same feeling seeing groups of friends hanging out, kids all playing. Family dinners. The art is enjoying what you have. And broadcast it if and how you like it ;). x

      Reply
  10. Thank you Eva April 5, 2015

    Amen to Eva! Saying what many think yet don’t dare to say. Well spoken. It’s all about marketing on IG, and pretty pictures help a lot. Don’t make it into high school. Show what you want to show, don’t judge others and if you don’t like a feed; don’t follow.

    But please let’s not make proud moms who want to share pretty things they bought in a pretty picture feel bad about it. It’s all about pretty pictures.

    By the way Madelon; if I scroll back
    in your feed it turns our you used to like taking these “look what I bought” pictures too. Just saying and now I quote good old Take That;

    “Never forget where you’ve come here from, never pretend that it’s all real.
    Someday soon this will all be someone else’s dream, this will be someone else’s dream.

    Reply
    • Madelon April 5, 2015

      Thank you for your response. I love Eva’s comment and agree with a lot of it. Thats the reason I write a blog about it, to open up a discussion.
      And if you would have read it, you could see that I admit I have done it all, probably still do it sometimes.

      It’s my personal opinion, not wrong or right. And you are right, I sometimes unfollow for that reason.

      Reply
  11. Thank you Eva April 5, 2015

    I’m just saying; don’t shame others for what they feel is pretty. There is more than enough room for everyone on IG. Posts like these just feel arrogant. The reason I unfollowed you by the way.

    Reply
  12. Susi April 6, 2015

    Dear M

    A relateable ig struggle. Thanks for speaking out.
    The last comment made me think of a quote i read on Julia Restoin Roitfelds ig: ‘If you don’t like me and still follow everything i do, you’re a fan.’ :-) maybe just a little? I am! Xs

    Reply
  13. Thank you Eva April 6, 2015

    Madelon, I see you try to respond, yet you respons speaking about grass greener and state that you miss non materialistic things. I feel for you missing out on these things; yet it also is very off the topic you started – the showcasing and istamadness. All materialistic.

    And Susi; I’ve enjoyed following Madelon and her pictures for a long time. But I’m very sceptic about the queen bee position she’s been taking the last year. Having many followers is nice; but don’t get arrogant. Let everybody be; we are all the same. I unfollowed Madelon because she felt the need to shame some of her followers for things she does as well. Paint the perfect picture on IG, many don’t the brand promotion and sponsored posts, I do. And I wouldn’t be annoyed by it at all because Madelon does it so well; what seriously annoyed me is that she claims to not be commercial. IG is a commercial place, Madelon stepped in early; but don’t make it into high school.

    Reply
    • Vie April 6, 2015

      Dear Thank You Eva, thanks for sharing your opinion, because that’s what we and our blog stand for; sharing our personal view on matters we care about. But I don’t like the way this discussion is going. It feels unfriendly on a personal level and that’s not what this blog is about.

      Reply
  14. Saarvdh April 6, 2015

    Wow what a reaction explosion! I honestly wasnt going to react because that keeps every reaction going, but Eva… Why on earth if you do not like an account, why would you feel the need on readkng their blog and commenting on their very personal ideas and feelings. This is not high school… You dont have to be confronted by someone else’s brand which you envy. You either choose to do so or not. For me I like their accounts because they are fun and just pretty pics, which is the point of ig.

    Don’t forget, these girls posted their pics just cause for what they like. Don’t shame them about their accounts, you wouldn’t like to be shamed about your account…

    Sooo on that note, which i wasnt going to write… Happy easter!

    Reply
  15. Thank you Eva April 6, 2015

    Hi Saarvdh

    First, Eva and I are not the same. But I strongly agree with her. What I just want to say to sombody who wants a discussion about showing on IG is that you sometimes should be a bit more humble and a bit less arrogant. If you judge people showcasing items on hangers please don’t use your own kids as hangers and use a nice commercial sentence as “I like to see these items incorporated in real life”, that’s a line you feed to sponsors. I have no problem with commercial activity on IG, I do that myself as well. But I don’t pretend I don’t.

    And as I said; I like the IG account, it’s gorgeous and well balanced with family and sponsored items. It’s just the attitude in this blogpost and post on IG that seriously appalled me.

    Reply
  16. Eva, Mama of Marla (2) April 7, 2015

    Oh my, it seems as if I touched a sore spot!

    @SAARVDH, I’m Eva, the one who wrote the comments labeled with „EVA; MAMA OF MARLA (2)“ – and only these. And I didn’t intend to cause any harming reactions, so sorry Madelon & Vie, if I did. I can see no reason to start a fire on your adorable blog, which I follow everyday – as well as your instagrams. That’s why I’m absolutely fitting in SAARVDH’s fan-schema. But even if I’m a fan, it doesn’t mean that I don’t like you, Madelon and Vie ;)

    @“THANK YOU EVA“, I wrote the comments above because I’m sure that Madelon knows about the impact of posting valuable things, regardless if she comments the brand or not. It’s there. We can see it. We know how expensive it is. And there are people out there who can’t afford any of that stuff, but want it bitterly.

    And I think what you, Madelon, wanted to criticize were those, who only show their stuff, commenting brands, comparing buys. Whithout any loving view on their families, without showing anything personal, whithout showing gratefulness for the little things in life.

    Now, please let’s calm the waves. Let’s enjoy ig with all its downsides. And let’s stay critic about all the things we do, all the things we post.

    Reply
  17. Tip April 17, 2015

    I’m late to the discussion but it’s a very interesting one – I bring this up on IG now and again because it does need remembering … It’s a bit of a catch 22 though because, while Madelon is an awesome photographer & her kids are so damned adorable, part of the attraction is by folks that covet the things they see & the ‘fantastic’ life they imagine. There’s no fault or blame – it is what it is BUT it points further to how society works & unfortunately we’re all trying to find connection or acceptance by fitting in – which seems to translate to buying cool stuff, it would seem. I’m just as guilty, though I do it much less these days but I also get how IG works – to choose not to do it does mean less likes in the end. It’s all about what you’re there for – there are no rules. If folk just post product, I simply unfollow but it’s their choice whether to do it or not. God knows those are significantly better than the daily selfies on some accounts (eeekkkk). No judgement though – each to their own. We find our own tribe eventually, and while I don’t have a lot that follow me I do know that the ones that do are in it for the long haul, looking at snippets of my life, warts & all.

    Reply
  18. Pien April 30, 2015

    Maybe everybody should be only post pictures what they really love, And don’t make the likes leading. Never. Make IG a #thingsyouwanttoremember area for yourself. Just make beautiful things, even if nobody cares…

    Reply
  19. Lola January 18, 2016

    I’m kind of late to the conversation so I’m not sure if anybody will even ever bother to read this comment… But… Anyway… I just wanted to make my small share here. I can see why it triggered such burst of emotions — anything stating a firm opinion usually causes a firm reaction. But I have to say that in this matter I totally see Madelon’s point. She sees things through the photography perspective (I think) and I get that. She may photograph expensive or cheap things, but at the end of the day the value doesn’t matter — what matters is taking a good image. Because she owns nice stuff she photographs it, naturally. This is the lifestyle she chose and mentioned about, these are things she’s surrounded by, so obviously they appear in her artwork. I just feel that this was the point of the post (I might be wrong though) – but if I’m right then I can relate to it 100%. I don’t think there is any judgement involved, but rather her own opinion. People, just take it easy :))

    And BTW – happy new year everyone!

    Reply
    • Madelon January 21, 2016

      You are right ;-). Instagram to me is about the image. And I understand that everyone has his or her own perspective and reasons. So I’m all about live and let live. And that unfollow button is there for a reason… Thank you so much for your response. I really appreciate it! x

      Reply

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